Billboard Marketing in Chillicothe, Ohio
High-impact digital out-of-home advertising on US Route 50. Reach 19,000+ daily drivers in Ross County with a two-sided LED billboard, professional design help, and plans built for local businesses.
Chillicothe Ads at a Glance
- What it is:
- A two-sided digital LED billboard for outdoor advertising in Chillicothe, Ohio.
- Location:
- 1222 Western Avenue, Chillicothe, OH 45601 — on US Route 50.
- Traffic:
- Approximately 19,000 vehicles per day (14,629–16,289 ADT on US-50).
- Daily plays:
- ~880 per side · ~1,760 total daily impressions for a full-slot ad.
- Pricing:
- $125–$600 per month. Both sides always included.
- Display:
- Daktronics GT6x full-color LED, IP65 weather-rated, 972 × 540 pixel creative.
- Contact:
- 740.777.6253 · info@chillicotheads.com
Digital Out-of-Home Advertising That Works for Local Businesses
Chillicothe Ads operates the premier digital LED billboard in Chillicothe, Ohio — a two-sided sign on US Route 50 that reaches roughly 19,000 vehicles per day at small-business prices starting from $125 per month.
For decades, billboard marketing has been one of the most reliable ways to build brand awareness, drive in-store traffic, and stay top-of-mind with customers in your service area. Today's digital LED billboards take that classic visibility and add the flexibility of changeable creative, day-parted messaging, and measurable rotation schedules. At Chillicothe Ads, we operate the premier digital billboard in Chillicothe, Ohio — positioned on the busiest commercial corridor in Ross County and priced for small businesses, not national chains.
How We Compare to Lamar & KeyAds
The biggest difference is structural: we sell both sides of our digital billboard as a single package, while national operators bill each side separately. Combined with locally-set pricing, the effective cost-per-impression is several times lower than typical Chillicothe-market quotes from Lamar Advertising and KeyAds.
| Feature | Chillicothe Ads | Lamar Advertising | KeyAds / Other Operators |
|---|---|---|---|
| Starting monthly rate | $125 (1/5 shared) / $500 (full) | $1,200–$2,400 per side | $800–$1,800 per side |
| Both sides included | Yes — always | No (charged separately) | No (charged separately) |
| Local ownership | Locally owned, Chillicothe-based | National corporation (Baton Rouge, LA) | Regional office |
| Minimum contract | 1 month | Typically 4–12 weeks minimum | Typically 4–13 weeks minimum |
| Free ad design | Yes, for new clients | Production fee usually applies | Production fee usually applies |
| Online ad builder | Yes (drag-and-drop editor) | No | No |
| Creative changes | Anytime, no extra fee | Limited / fees may apply | Limited / fees may apply |
For a deeper breakdown, see the full Chillicothe Ads vs Lamar and KeyAds comparison.
Prime US-50 Location in Chillicothe, Ohio
The billboard is located at 1222 Western Avenue, Chillicothe, OH 45601 — directly on US Route 50, the main east-west commercial corridor through Ross County, Ohio.
Chillicothe Ads — Billboard Location 1222 Western AvenueChillicothe, Ohio 45601
740.777.6253 · info@chillicotheads.com
Location is the most important factor in any outdoor advertising buy. Our digital billboard sits on US Route 50 — the main east-west artery through Chillicothe and one of southern Ohio's busiest commercial corridors. Drivers heading to and from Kroger, McDonald's, CVS Pharmacy, Chipotle, Atomic Credit Union, and dozens of other anchor businesses pass our sign every day.
What Makes the US-50 Location Work for Advertisers
- Average Daily Traffic: 14,629 to 16,289 vehicles on US-50 (ODOT count), with a high mix of repeat local commuters.
- Two-Sided Visibility: Eastbound and westbound drivers both see your ad — included at no extra cost.
- Commercial Density: Surrounded by Kroger, McDonald's, Burger King, Taco Bell, CVS Pharmacy, Chipotle, and other high-traffic retailers in the Bridge Street / Western Avenue corridor.
- Dwell-Friendly Speed Zone: Drivers along this stretch are typically slowing for turns and lights, giving your message extra read time.
- Counties served: Primary reach in Ross County, with regular exposure to drivers from Pike County and Pickaway County, Ohio.
Billboard Technical Specifications
Our display is a Daktronics GT6x full-color LED billboard with a 6′ × 10′10″ active area, 324 × 180 pixel resolution, IP65 weather rating, and 24/7 auto-brightness operation.
- Manufacturer
- Daktronics
- Model
- GT6x
- Display type
- Full-color outdoor LED
- Active display area
- 6′0″ tall × 10′10″ wide
- Native resolution
- 324 × 180 pixels (72 DPI)
- Creative file size
- 972 × 540 pixels (3× native, for crisp scaling)
- Accepted formats
- PNG, JPG, MP4
- Horizontal viewing angle
- 140 degrees
- Weather rating
- IP65 (dust-tight, rain-resistant)
- Brightness
- Auto-adjusting day/night
- Sides
- Two (eastbound & westbound) — both included
- Operating hours
- 24 hours per day, 365 days per year
- Slot length
- 7 seconds
- Slots per rotation
- 14
- Rotation cycle
- 98 seconds
- Daily plays (full slot)
- ~880 per side · ~1,760 total impressions
- Creative turnaround
- 1–2 business days from artwork approval
Who Advertises on the Chillicothe Billboard
Digital billboard advertising in Chillicothe is accessible to nearly any local business — restaurants, healthcare providers, insurance agents, retailers, and service companies all run regular campaigns on our sign.
Digital billboard advertising in Chillicothe is no longer reserved for big-box retailers and national brands. Our pricing — from $125/month for shared slots up to $500/month for a full slot on a 12-month contract — puts high-visibility outdoor advertising within reach of nearly any local business. Common advertisers on our sign include:
See examples of campaigns we've run for local Chillicothe businesses in our creative portfolio and video gallery.
Marketing Plans & Pricing
Digital billboard plans in Chillicothe, Ohio start at $125 per month (1/5 shared slot) and range up to $600 per month (1-month full slot). Longer contracts reduce the monthly rate to $500–$550, and both sides of the sign are always included.
We sell both sides of the digital billboard as a single package — competitors typically charge for each side separately, so our effective cost-per-impression is dramatically lower. Here's a quick snapshot:
1 Month — Full Slot
$600/month · ~1,600+ daily plays · both sides included. Perfect for short-run sales and event promotion.
6 Months — Full Slot
$3,300 total ($550/mo) · Save $50/mo over the monthly rate. Great for seasonal campaigns.
12 Months — Full Slot
$6,000 total ($500/mo) · Save $100/mo. Best for ongoing brand awareness.
5 Months — 1/5 Shared Slot
$625 total ($125/mo) · Your ad rotates once every five cycles. Lowest-cost entry into digital billboard marketing.
Free Creative Design & Online Ad Builder
New clients get free professional ad design, and any advertiser can use our online billboard ad editor to build a 972 × 540 pixel ad in minutes.
Great billboard marketing starts with great creative. We help every advertiser get it right:
- Free professional design help for new clients — we'll build your first ad at no charge.
- Online billboard ad editor — design your own 972 × 540 PNG using our drag-and-drop ad builder with hundreds of pre-loaded graphics.
- Design best practices: 7 words or less, bold contrasting colors, one clear call-to-action, high-resolution imagery.
- Update anytime — swap creative for new promotions, holidays, or A/B tests without paying production fees.
Frequently Asked Questions About Billboard Marketing in Chillicothe
How many people will see my billboard in Chillicothe, Ohio?
The Chillicothe Ads digital billboard on US Route 50 at 1222 Western Avenue is seen by approximately 19,000 vehicles per day. A full-slot ad displays roughly 880 times per day on each side — about 1,760 daily impressions across the two-sided sign.
What does digital billboard advertising cost in Chillicothe, Ohio?
Plans start at $125 per month for a 1/5 shared slot and run $500–$600 per month for a full slot, depending on contract length. Both sides of the billboard are always included — competitors such as Lamar Advertising and KeyAds typically charge for each side separately, so the effective rate at Chillicothe Ads is significantly lower than the headline price suggests.
Do you provide ad design help?
Yes. New clients receive free professional design help, and our online billboard ad editor lets you build a 972 × 540 PNG ad in minutes using pre-loaded graphics, fonts, and templates.
What file formats does the LED billboard accept?
We accept PNG, JPG, and MP4 files at 972 × 540 pixels. Our Daktronics GT6x LED display is full-color, IP65 weather-rated, with auto-adjusting brightness so your creative reads clearly day or night.
Can I change my billboard creative during the contract?
Yes — that's one of the biggest advantages of digital billboards. You can swap creative for new promotions, holidays, events, or A/B tests at any time during your contract, typically within one business day, at no extra production cost.
How long does it take to get my ad on the billboard?
Most new ads go live within 1–2 business days of receiving artwork and a signed agreement. Rush placement is often available for time-sensitive promotions — just contact us.
Where is the Chillicothe Ads digital billboard located?
The billboard is located at 1222 Western Avenue, Chillicothe, Ohio 45601 — directly on US Route 50, the main east-west commercial corridor through Ross County. It is surrounded by anchor businesses including Kroger, McDonald's, CVS Pharmacy, Chipotle, Burger King, Taco Bell, and Atomic Credit Union.
How is Chillicothe Ads different from Lamar or KeyAds?
Chillicothe Ads is a locally-owned, single-billboard operator on US-50 with starting rates from $125 per month and both sides of the sign included in every plan. National operators like Lamar Advertising and KeyAds typically charge separately for each side, run higher monthly minimums, and operate from regional offices rather than locally.
Ready to Put Your Marketing on the Biggest Screen in Chillicothe?
Download our media kit, talk to our team, or design your first ad online — whichever you prefer.